Stoke Central MP receives one 'toxic' tweet per week according to data

By Nub News Reporter 18th Apr 2023

Jo Gideon pictured following her election in 2019. (Image - CC 3.0 Unchanged Richard Townshend bit.ly/40j0jIf)
Jo Gideon pictured following her election in 2019. (Image - CC 3.0 Unchanged Richard Townshend bit.ly/40j0jIf)

The MP for Stoke-on-Trent Central receives at least two tweets a week that are deemed as 'toxic'.

Jo Gideon, who was elected in the constituency for the Conservatives at the 2019 election, is on Twitter with the handle @jogideon.

The study was conducted by the BBC Shared Data Unit over a six-week period in 2022.

They analysed 3 million tweets mentioning all 650 MPs over a six-week period to find out just how much of that could be classed as abuse.

She has over 7000 followers on the Elon Musk-owned social media website. (Image - Twitter)

In one of the largest studies of its kind, machine learning was used to rate each tweet for toxicity.

For a tweet to be deemed as toxic, the definition reads 'toxicity is a "rude, disrespectful or unreasonable comment that is likely to make someone leave a conversation"

Over a six week period, the Stoke-On-Central MP recieved six toxic tweets, averaging at one per week.

And an additional two tweets in this time period were deemed as 'severely toxic'.

In February, Jo Gideon revealed she wouldn't be running again in the next General Election. (Image - Alexander Greensmith / Nub News)

This means there were eight in total, of the 530 tweets mentioning the 70-year-old MP, representing 1.5 per cent.

The content of the tweets directed at the local MP that were deemed 'toxic' have not been disclosed.

However, national conclusions from this study revealed female MPs were more likely to be called "thick" and "ignorant" and be subjected to sexualised language while their male counterparts were more likely to be called "liars".

Conservative MPs were nearly twice as likely as a Labour MP to receive a toxic tweet, and all three of Stoke-on-Trent's MPs are Tories.

Jo Gideon - who has an office in Hanley - will be contacted for comment.

Stoke-on-Trent South MP Jack Brereton, the Conservative, does not use Twitter.

Conservative MP for Stoke-on-Trent North, Jonathan Edward Gullis, was also not included in the survey as he shut down his Twitter account in July 2020.

Among the high profile UK MPs, Priti Patel ranked 7th with 4110 toxic-rated tweets, Matt Hancock got 2359, and then-PM Boris Johnson had 18907 tweets of this kind. Nadine Dorries got 9244.

Ben Bradley got the most of any MP with 4827 'toxic' tweets over the six-week period in early 2022. Liz Truss got 5642, but this data was taken was before her premiership.

Locally, Gideon scored quite low. For example, Crewe's Kieran Mullan got 17 toxic tweets in the same time period. Congleton MP Fiona Bruce scored the same as Bruce. Macclesfield MP David Rutley averaged receiving just one toxic tweet per week.

READ MORE: Local Financial planner raises huge sum for childhood cancer charity

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