A new red route is set to be installed in Stoke-on-Trent next week on a street parking officers have visited more than 1,000 times.

The three-day installation works on a small stretch of Broad Street, in Hanley, between Potteries Way and Victoria Square will start on Monday, 9 June.

City council parking officers have visited the site 1,333 times in the last 12 months to "tackle incessant parking issues". 

New signage, double red markings and cameras will be installed with the the red route penalty at £70, discounted to £35 if paid within 14 days. 

Cllr Finlay Gordon-McCusker, cabinet member for transport, regeneration and infrastructure at Stoke-on-Trent City Council, said: "Day after day, drivers have been ignoring the double yellow lines here, causing disruption and putting pedestrians at risk. 

"Our enforcement teams have been out to the location multiple times a day, but enough is enough.

"This red route will put some order back on our streets and make it clear that parking restrictions aren't optional. They're there for the safety of all road users, and often, to ensure traffic—especially buses—can flow freely.

"If you park where you shouldn't, there will be consequences."

The installation follows a public consultation in 2024 which outlined the proposed restrictions on the corridor, in relation to concerns about illegal parking in the area. The project is being funded by the city council's Bus Service Improvement Plan (BSIP). 

The city council says the works will be carried out between 9am and 3.30pm each day. The red route will be enforceable from Monday 16 June. 

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