Stoke takeaway serving 'freshly prepared' food offering free delivery for Euro 2024
By Sarah Garner
14th Jun 2024 | Local News
A Crewe takeaway serving "freshly prepared" food is offering free delivery within a three-mile radius, allowing customers to "chill at home" during UEFA Euro 2024.
Tigerbite opened its first branch in Tunstall in 2019 and now also has stores in Meir, Kidsgrove and Stoke.
The independent eatery aims to take on the big chains and serves an extensive food menu.
This includes freshly prepared burgers, pizzas and kebabs, as well as its Gelato Fusion dessert range, containing Gelato shakes and waffles.
Tigerbite also serves the likes of street food, loaded fries, chicken parmesan, wraps and philly cheesesteak sandwiches.
Within the past five years, Tigerbite has grown to operate sites in Leek, Macclesfield, Crewe, and Stafford.
Tigerbite has promised if England win Euro 2024, each of its stores will run a lunch period offer of pizzas for £1.
Director of operations, Phil Adams, told Nub News: "As the country seemingly ground to a halt during Covid, convenience became the absolute priority to everyone.
"The huge shift in the need for home delivery gave us an opportunity to adapt and thrive in what had become a shift in the Hospitality market.
"Increased driver recruitment and scheduling helped us to meet an unprecedented demand.
"The business boomed through Covid, and we're fortunate that our loyal customers have stuck with us, and helped us to be in a position where expansion was a realistic possibility.
"We currently have close to 100 staff working between our eight stores, and have approximately 150-200 drivers (self-employed).
"Since day one, Tigerbite has adopted free local delivery on their website in order to prevent any further unnecessary charges to customers.
"There has been a huge increase in food costs to all businesses, some of which naturally have to be passed on.
"But, we held back from menu price increasing for over 18 months to try and be as competitive and accessible as possible.
"Even during the fuel crisis, we made a conscious decision to remain as a free delivery business.
"At a time where there was huge uncertainty and increased financial outlay, it didn't seem fair, or warranted, to introduce delivery fees.
"Local competitors, including the national chains, introduced a 'temporary' charge to cover the fuel crisis, which have seemingly still remained to this day."
Tigerbite has now secured its ninth property in Middlewich, with this targeted to launch this Autumn.
Phil said: "Our ninth property in Middlewich will open around September time.
"This again continues our strategic expansion towards the North, while our eyes are firmly set on our next properties throughout the Midlands to further build our coverage.
"The hospitality industry is a hugely challenging sector, and this has been highlighted by several prominent closures in bigger chains.
"But, we continue to evolve and adapt, and we look forward to opening more stores in the very near future.
"Our stores understand that they sit within a local community, and ensure that they play their part, whether that be through charitable activities, food bank donations or providing materials for local businesses.
"We are also running a promotion where if England win the Euros this summer, all of our stores will do a £1 pizza lunch offer, similar to what we run on new store openings.
"This will be done over the children's summer holidays as we rotate between stores."
Tigerbite Meir is open on Weston Road from 4pm until 11pm every day except Sunday, when it closes at 10pm.
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