A major fashion retailer has launched a Click & Collect service at its Stoke-on-Trent store today (30 October).

Customers can now shop on the Primark website then pick up their items from the Lamb Street store at a time convenient to them.

The launch forms part of the latest phase of Primark's nationwide expansion of Click & Collect, which will see more than half of Primark stores across Great Britain offer the service in time for Christmas. 

Customers can now shop online and pick up items from Primark at a time convenient to them (Primark).

Kari Rodgers, UK Retail Director, said: "Our Click & Collect service has proved really popular, so we're excited to roll it out even further. 

"It means shoppers can easily order their items from home and pick them up at a time to suit them, and is a great way to make Christmas shopping a little easier this year." 

This comes as Primark celebrates 50 years on the British high street. It opened its first store in Derby in September 1974 and now has 185 stores across Great Britain.  

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