Work to transform a derelict factory site in Longton, key to the story of ceramics since the late eighteenth century, has received approval from Stoke-on-Trent City Council.

Developer OVI Homes will transform The Crown Pottery Works, later becoming Tams Factory, into 58 apartments designed for the over 55s whilst retaining the character of the landmark site.

Following the closure of John Tams Ltd in 2006, the buildings have fallen into some decline but are set to be restored thanks to Levelling Up funding from the government.

Stoke-on-Trent City Council Leader: Councillor Abi Brown, said: "This is such an important development for Longton, not only in telling the story of ceramics in the area and focal to the conservation area but as a gateway to the town centre. This is an historic building that has stood vacant for many years and had become a blot on the landscape. But we have always recognised its potential and are thrilled that the site is now being brought back into such an important use.

"The exciting, stand out designs for new homes will have a positive impact for the town and help attract further investment.

The building has been empty since John Tams Ltd closed in 2006 (Sarah Garner).

"We are delighted to have an agreement with OVI Homes to secure Levelling Up funding and that work can now progress.

"With all of the investment in Longton combined with the pride and enthusiasm of local people it is set to be a more vibrant town, attracting people to live, work and visit."

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Subject to planning approval, work will start later in Spring.

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