A dementia specialist home care service, with a location in Newcastle-under-Lyme has been named in the top 20 care home groups for the ninth year running, based on independent online reviews.

Belong at Home has retained its crown as the UK's only not-for-profit operator to be named in the homecare.co.uk Top 20 Home Care Awards Groups every year for the past nine years running – signalling its continuous success in supporting older people with the highest quality of care.

The result is based solely on independent reviews on leading website homecare.co.uk - often dubbed the 'Tripadvisor of home care' - with service users and their families reporting on the performance of Belong at Home teams across the West Midlands and North West.

One daughter of a customer reviewed: "The team treat Dad like one of their own, and the care has adapted beautifully as his illness has progressed (he was recently diagnosed with mixed dementia). Most importantly, Dad really enjoys their company. They always take the time to chat with him and even play his favourite music during visits, which makes such a difference."

Another said: "The service provided was of the highest standard and very professional, but the carers were also very friendly and very empathetic towards Mum, which was greatly appreciated."

Belong at Home's rigorously trained and compassionate carers help to support older people retain independence in their homes through personal care, domestic duties, and running errands.

The care home service said person-centred care is core to its approach and carers are empowered to assist customers to enjoy later life, for example, by arranging excursions, indulging their hobbies and interests, or even help them to try something new.

Customers can also enjoy the amenities at Belong Newcastle-under-Lyme village, including bistro, salon, specialist gym, and an entertainment venue, as well as partake in its vibrant experiences programme.

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Speaking of the award, Andrew Shield, head of operations at Belong at Home, said: "Making the nation's top 20 home care services for another year is a fantastic result and we appreciate our customers' feedback.

"They tell us they like the fact we are not for profit, so they and their care are our focus. We genuinely love what we do, and this win really is down to the incredible work our colleagues do every day."

The news comes as the organisation opens its books to welcome more customers to take advantage of its award-winning home care service.

In tandem, its continuing recruitment campaign has opportunities for those looking to enjoy a fulfilling career with a Gold Investors in People employer.

For more information about Belong at Home Newcastle-under-Lyme, visit belong.org.uk or email [email protected]

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