Swansway Gingerbread Enterprise Challenge returns in aid of Stoke-on-Trent charity

By Sarah Garner

28th Apr 2023 | Local News

Are you up for the challenge? (Swansway Motor Group).
Are you up for the challenge? (Swansway Motor Group).

Following on from two successful years of the Swansway Gingerbread Enterprise Challenge, the charity event returns for a third consecutive year. 

The fundraiser supports Stoke-based charity, The Gingerbread Centre, whose work supports homeless families in the Staffordshire and Cheshire areas. 

Swansway Motor Group is aiming to beat last year's fundraising total of £9373.32 and has set a new target of £12,000.

Director, David Smith, said: "It's our pleasure to once again sponsor the enterprise challenge. Last year we had three teams sign up from our Crewe-based Head Office and there was a real buzz.

"Our hope is that other employers and schools get to experience the same fun and excitement whilst raising money for a fantastic cause."

Each team that enters will be given £50 with the aim of turning it into as much money as possible through whatever means that is safe, ethical and legal, but most importantly fun. 

Teams will have six weeks to raise as much money as possible for The Gingerbread Centre (Swanway Motor Group).

Running from Monday 12 June until Friday 21 July, this six-week window gives teams as much or as little time as they would like to carry out their fundraising challenges. 

In previous years, teams have hosted car washes and duck races, created and sold ginger-themes desserts and one team even enlisted the help of local ice cream van manufacturer to sell ice creams to their colleagues. 

This year, the challenge is expanding with the addition of a new category for schools. 

Josie Morris, MD at WoolCool Ltd and previous entrant of the challenge said: "Taking part in the Swansway Gingerbread Challenge was a great way for our team to do something different in their day and build bonds. 

"As well as the team having fun, we know it was for a fantastic local charity which made the decision to get involved a no-brainer!"

For further information or to register a team contact [email protected] or call 01782793491.

READ MORE: Abandoned Staffordshire mortuary sells for £137,000 - more than twice its guide price

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