Stoke-on-Trent City Centre BID has announced the return of Santa's arrival parade, taking place on Saturday 23 November. 

The parade will set off from Smithfield at 11am and culminate with Santa officially opening his Claus Cabin in The Potteries Centre at approximately 1pm. 

Organisers said: "There'll be sprinklings of Christmas dust with the Elf on the shelf buddies, stilt walkers, walking Christmas puddings, a funfair for the kids and facepainting stations inside and outside for those festive touches."

The streets will be lined with Christmas stalls with delicious delights and gifts and local choirs and artists will perform at Fountain Square throughout the day. 



The event is being hosted by Stoke-on-Trent City Centre BID and The Potteries Centre (Stoke-on-Trent BID).

Richard Buxton, BID manager said "This event is set to be a creative collaboration for local people to enjoy. Christmas events should be accessible and affordable for families, so it's very exciting that the parade will be free to enjoy whilst in turn promoting footfall to the quality retail and hospitality businesses on our doorstep. The whole day is set to be packed with an impressive programme of things to do for all ages, and we are delighted to be working in collaboration with The Potteries Centre to bring this to life."

Local businesses, schools and community groups are being invited to take part in the parade with a float/walking float, choirs, pantomimes and music groups. 

If you would like to get involved, email [email protected]. 

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