A Staffordshire MP is proposing a new law to force councils to draw up 'bespoke' road safety plans for all schools in their area.

Adam Jogee, Labour MP for Newcastle-under-Lyme, says his Road Safety Plans Bill will help prevent incidents like the one in Madeley Heath last December that left a man in hospital.

Local dad Xavier Lamprecht was injured after being hit by a car outside Meadows Primary School while walking with his daughter.

Mr Jogee, who introduced his private member's bill under the Ten Minute Rule, says Staffordshire County Council has not done enough since the incident to improve road safety near the school.

The council insists that it has taken various steps since the December incident, including investigations and enforcement action.

Residents have long been calling for action to address the issues at the notorious junction between Crewe Road and Newcastle Road.

Under the proposed law, councils would have a legal obligation to respond to local concerns and address specific road safety issues at each school.

Mr Jogee praised the work of local campaigners in Madeley Heath, but argued that road safety should not be reliant on such efforts.

He said: "I have repeatedly called out Staffordshire county council for falling short and failing on its duty to get a grip of the situation and finally install the necessary traffic-calming measures.

"While we wait for the county council and its leadership to wake up, there continue to be what feel like near misses every day. This bill would mean that the council has no excuse."

Mr Jogee told the Commons that 160 people had been injured in road accidents in his constituency last year, including two fatalities.

In addition to the problems in Madeley Heath, he said there are also issues with speeding and reckless driving in Hanbridge Avenue, Basford Park Road, Silverdale Road and elsewhere.

Mr Jogee added: "As each and every school in England is nestled in different communities with different road networks, the existing macro approach to school road safety just has not worked.

"It has missed the concerns and challenges that children, parents and teachers face in different locations. One size clearly does not fit all, and that is why my Bill will provide local authorities with a mandate to take action to address specific problem areas.

"Dangerous crossings, speeding vehicles and blind spots all contribute to near misses, and they need to be targeted on a case-by-case basis by proactive local authorities. My bill sets out a local-first approach, designing plans that respond to the concerns and experiences of local people who know their areas best."

Staffordshire MPs Allison Gardner, Leigh Ingham, Karen Bradley and Jacob Collier were among the MPs who joined Mr Jogee in presenting the bill.

Councillor Anthony Screen, cabinet member for community safety at the county council, said that road safety is 'too important for oversimplification' and insisted the authority had taken action to address the issues in Madeley Heath.

This has included commissioning investigations, reviewing traffic and pedestrian movements, undertaking site visits and working with Staffordshire Safer Roads Partnership on enforcement activity.

Cllr Screen added: "More widely, we've also been trialling our School Streets scheme, which aims to reduce traffic and congestion outside schools at drop-off and pick-up times by temporarily closing certain streets outside schools. This is far from a 'one-size-fits-all' policy.

"Residents are entitled to ask for more to be done, but they are also entitled to the full facts. It's clear that work is already under way and that road safety is a shared responsibility involving multiple agencies, not a single organisation.

"It is easy to demand action. It is harder to acknowledge the work already taking place. Any serious discussion about road safety should be based on evidence, not the convenient fiction that one organisation is responsible for every problem and every solution."