Midlands Air Ambulance Charity is encouraging people across Staffordshire to take part in the upcoming 'Wear it Red' campaign.

Registration has now opened for those looking to take part and plan activities as part of the annual 'Wear it Red' campaign, which will take place throughout February 2027.

Supporters are invited to organise red themed fundraisers, which the charity says could include dressing head‑to‑toe in red, hosting "bake it red" cake sales or getting creative with "paint it red" activities.

Katey Taylor, Staffordshire fundraising executive at Midlands Air Ambulance Charity, said: "Wear it Red is one of my favourite campaigns because it shows the heart of our Staffordshire community.

"Every bake sale, every dress down day, every creative idea helps us reach someone in their moment of greatest need.

"We receive no Government funding, so the kindness shown during this campaign genuinely keeps our service operational."

Midlands Air Ambulance Charity has provided pre-hospital emergency service across the region for 35 years, responding to more than 80,000 missions since 1991.

The charity says that all funds raised during the Wear it Red campaign will directly support the charity's work.

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Everyone who registers to support the campaign will receive a free digital resource pack.

The pack contains fundraising ideas, downloadable materials, and a special message from the charity's aircrew.

To register interest and receive a free digital Wear It Red Resource Pack, visit the Midlands Air Ambulance website here.