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Senior Mobile Specialist

Where

Stoke-on-trent

What

Other

Type

Permanent

Salary

Annual

Are you a mobile marketing strategist with a performance mindset? We're hiring a Senior Mobile Specialist to lead mobile app advertising campaigns across Apple Search Ads and Mobile AdNetworks. You'll manage large budgets, optimize for acquisition KPIs, and mentor junior team members in a fast-paced, data-driven environment.

What You'll Be Doing:

  • Planning and executing mobile app campaigns across Casino, Sportsbook, and Poker apps
  • Managing Apple Search Ads and third-party ad networks
  • Collaborating with internal teams to align on acquisition goals
  • Analyzing campaign performance and reporting to stakeholders
  • Mentoring junior specialists and contributing to strategy

What You'll Bring:

  • 2+ years in mobile app advertising (CPA/ROI focus)
  • Experience with MMPs (e.g., Appsflyer), Excel, and analytics tools
  • Strong understanding of acquisition KPIs (CPA, ROAS)
  • Excellent communication and stakeholder management skills

Bonus Points For:

  • Experience in the iGaming industry
  • Technical knowledge of tracking and attribution
  • Degree in marketing or related field

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