A retired Staffordshire firefighter has raised more than £140,000 for the Poppy Appeal in the past six years.

Since 2020, Kelvin Chell, from Audley, Newcastle-under-Lyme, has been fundraising for the Royal British Legion by designing and selling bespoke enamel poppy badges.

Kelvin is continuing his efforts this year and his pins with a purpose are now on sale for £4 at locations across the county.

After raising £50,000 in 2025, he has created new badge designs representing Staffordshire Fire and Rescue Service and Staffordshire Police.

He has also designed a bespoke JCB digger-themed pin badge after teaming up with JCB and Fenton-based JCB supplier Rayne Engineering.

Kelvin said: ""There are 15 new designs available to choose from this year.

"Each year the demand for these unique poppies increases and they're now being sent all over the world.

"This week photos were posted of them in Australia.

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"Some are even on the way to a fire station on Vancouver Island in Canada.

"With this year's additions, the total number of designs in the collection is 38 - my long-term favourite being the Spitfire.

"I'm amazed how a simple idea has escalated into allowing me to raise over £140,000 for the Royal British Legion and I would like to thank the Chief Fire Officer of Staffordshire Fire and Rescue Service for his support and assistance in this charity event."

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