The 2023 Swansway Gingerbread Enterprise challenge has raised over £6,000 for Stoke-on-Trent's Gingerbread Centre. 

The whopping amount of £6,365 will provide ten days full support for the homeless families across the Gingerbread Centre's two accommodation sites.

This year's challenge saw 17 teams use their £50 seed payments to pursue various entrepreneurial ventures to great success.

Over nine weeks, Swanway's own Head Office Marketing team came out on top, raising an impressive £1,220 through a host of bake sales and 'dress down' days.

A presentation event was held at the Gingerbread centre to celebrate each team's efforts, with certificates being presented to each team and the winners and runners up announced for the five categories each receiving an engraved trophy.

Swansway Motor Group own Stoke Audi, based on Stanley Matthews Way in Stoke-on-Trent (Swansway Motor Group).

Swansway Motor Group Director, David Smyth, said: "We were delighted to once again sponsor and participate in the Swansway Gingerbread Enterprise Challenge.

"Seeing an increase in teams this year, particularly young people in the local area was very pleasing, with every team showing inventiveness, initiative and entrepreneurial spirit.

"My congratulations go to all participants for their efforts raising £6,365 for the Gingerbread Centre."

This year saw participation from local schools with teams from Trentham Academy, Abbey Hill School and College, and St Peter's Academy.

Chris Belyavin, fundraiser at the Gingerbread Centre, said: "It was brilliant to see 17 teams get involved in this year's challenge, the most participants we've had to date.

"Seeing the wacky, innovative and incredibly creative ideas teams come up with is always entertaining."