The opportunity

We are currently recruiting for a CRM Executive to join our central head office marketing team where we support our full dealership network and our head office functions. This role will focus on the output of direct customer communications; reviewing performance and continually looking for opportunities to improve.

Our marketing department is a key function in the success of Swansway Motor Group and the department is fast-moving with multiple campaigns running at the same time, we have a real teamwork ethic. This role reports to the Data team and you will build internal relationships with multiple stakeholders from across the business. 

More about the role

• Review, plan and implement customer contact programs, mainly through the use of email and SMS

• Plan and implement ad hoc direct customer communications to support marketing campaigns

• Analyse CRM performance to make recommendations for continual improvements

• Manage and cleanse the customer and vehicle data; ensuring all data opt-outs, deletion requests, gone aways or deceased and duplicates are actioned

• Support dealership teams that are consistently under-performing on data collection

• Support the marketing team with any data selections required for campaigns

• Carry out regular checks on the "health" of the data, identify the cause and propose solutions to improve

More about you

• Ability to work to deadlines and adapt to a varied workload

• Strong written communication skills

• Basic understanding of database systems and how to analyse/manage data

• Organised, structured, motivated and calm approach to work

• Great communication skills

• GDPR knowledge preferred but not essential

A bit more about the family

Founded in 2003 by Michael Smyth and his three sons, David, Peter and John, Swansway has grown from five motor dealerships in Cheshire and the West Midlands to the 20 dealerships we have today. From Birmingham in the South to Carlisle in the North we partner with eleven brands including; Audi, Volkswagen, Land Rover, Honda and many more.

We’re expanding our own-brand, Motor Match our used sites, and we don’t stop at dealerships; we operate four Volkswagen Group Trade Part Centres, an Accident Repair Centre, a Group Fleet Sales Centre and an eBay shop re-cycling obsolete parts. All this is supported by our Head Office in Crewe.

But, it’s not what we do that makes us the company we are, it’s how we do it; it’s our family heritage that sets us apart, with the Smyth family playing a hands-on role in the day-to-day running of the business; we genuinely care about our customers and our Swansway family and that makes us a great place to work. We live by our caring, honest and proud values which is why our long service boards are brimming with names who’ve been with us five, ten and fifteen years!

Benefits of working for the Swansway Group

• Holidays that increase with length of service
• Your Birthday off
• Company Pension Scheme
• Death in Service Benefit
• Long service recognition
• Annual flu jab
• Discounts on products and services that extend to your family and friends
• Cycle to work scheme
• Employee recruitment referral payments
• Employee assistance programme and counselling service
• Occupational health services
• Flexible working patterns
• Car Benefit Scheme for employee or family 

When you join Swansway, you’re joining a family; so, if you enjoy, and thrive, in an inclusive family atmosphere, apply to join us now!